In China, many kinds of wild birds are living under severe threats, including habitat-destroying constructions and “venison economy”-induced huntings. The majority of the public is in lack of knowledge about birds and the motivation to protect them.
As a platform of AR birdwatching game, education, report, and fundraising, FreeBirds aims to gain publicity and support for the work of Chinese wild bird conservation.
January – June 2018 (Bachelor’s Dissertation Project)
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Transforming User Needs
A mobile application that
(A) helps users learn about wild birds and attracts them to partake in bird-watching;
(B) encourages users to report illegal activities and donate to non-profit organizations for bird conservation.
3D Modeling in Blender
Prototyping in Unity
*My design uses markerless AR. The marker AR shown above is for prototyping only.
Advantages of the application of AR (Augmented Reality) game:
Directly presents the features and the relative sizes of birds.
Assists with the function of taking screenshots, quizzes and changing environments;
fits the form of “collecting different kinds of birds” and strengthens the sense of “ownership” of users.
Attracts users that are not bird lovers to know more about birds.