This project was a response to a collaboration project between UNSW Art & Design and the Piaggio company. Working within the brand guidelines, our team have developed concepts that interpret “The Future of Vespa” into three parts: a conceptual Vespa product, a new visual identity, and a new lifestyle. We named the new scooter Vespa Sole: “Sole” means “sun” in Italian, which refers to its core feature – solar power charging.
Harley Guo: Research, UI design, poster design, LOGO design
Team Members: Angela Zhou, Sophie Fitzpatrick, Ryu Oteru
March – June 2017
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