FreeBirds

In China, wild birds are living under threats of habitat-destroying constructions and illegal hunting. I researched with a local nonprofit organization 让候鸟飞 (Let Birds Fly) and designed FreeBirds, a platform of AR gaming, education, report, and fundraising, aiming to gain publicity and support for wild bird conservation. 

MY ROLE

Product Design
UI/UX Design

YEAR

2018

freebirds-main-visual

Full App Demonstration Video

Process Overview

freebirds-process-flowchart

Research

Defining the Product

Freebirds product goal diagram

FreeBird is:

  • An app that educates users about wild birds and helps them enjoy bird-watching;
  • A platform for reporting illegal activities and donation to non-profit organizations for wild bird preservation.
freebirds matching goals

Process

UX Ideation to Prototyping

Visual Design

Outcomes

freebirds-UI
freebirds-service-system
freebirds-features

Exhibition

© Harley Guo 2022