SpaceCake's brand idea started with a question: What if your mooncakes are delivered by spaceships freshly from the moon? I combined space-themed patterns, iridescent colors, and Chinese traditional woodcraft to design the Mid-autumn Festival gift box packaging and a special typeface.
The Mid-Autumn Festival is a traditional festival based on the legend of Chang'e, the moon goddess in Chinese mythology. On the day, mooncakes are offered between friends or at family gatherings while celebrating, usually accompanied by tea.
The SpaceCake brand re-imagines tradition with some new, exciting sci-fi elements: What if your mooncakes and tea are delivered by spaceships freshly from the moon?
Mooncakes and Lantern
PC: Alexa Soh and zhang kaiyv
PC: Ignacio M., History in HD, Jeremy Straub, and Tyler Daviaux
Following the question above, when designing the packaging, I extracted the patterns from circuit boards and constellations and then arranged them in symmetry to keep a sense of "tradition". The patterns are laser-cut and layered with hologram paper, which reflects iridescent colors that echo with the space theme.
The pinewood handled case was inspired by a Chinese traditional food box, “提梁盒”, in which I applied the simplified mortise and tenon joint structures. As part of the gift packaging, it can be reused as tea accessories or room decoration.
© Harley Guo 2022