Topster is a platform for content creators and influencers to connect with fans and monetize digital products and services. From early ideation and research to its official launch, I worked cross-functionally with Product, Dev, and Ops teams advising on UI/UX design, and designed its brand identity and official website.
Product Opportunity: The Creator Economy
Propelled by the pandemic, more and more people started to monitize their passions to make a living. The team conducted competitive analysis of major audience monetization tools and positioned Topster's main features: private/group voice call, live-streaming, and paid DM.
Target User Image
Topster's targeted users are creators specialize in a variety of topics including art, language, lifestyle, etc.. So we decided to use photos of diverse groups of people instead of abstract illustrations to better represent them and emotionally connect with viewers.
App Icon and Logo
The name "Topster" carries the meaning of "the No.1", as is what we hope our product can help creators become. I played with three symbols: "upward arrow", "rocket", "star". The final design can be interpreted as both a trophy or a star on the stage, just like how the creator would feel hosting a streaming event with our platform. To strengthen the concept that we are mainly a mobile platform, the team decided to fully incorporate the app icon into the isologotype.
© Harley Guo 2022